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Graduate Marketing Executive

Salary: 
£22,000
Location: 
Northamptonshire
Degree Required: 
Degree-level qualified in Marketing or related subject, and/or relevant work experience.
Skills Required: 

• Proficient in the use of Microsoft Office packages (Word, Outlook, Excel, PowerPoint, Publisher).
• Previous experience in Marketing in a B2B environment.

Description of Role: 

An exciting challenging and varied role for a bright confident marketing graduate who possess excellent written and verbal communication.

Your main duties will include:

• Assisting with the creation of marketing campaigns.
• Exhibition support
• Lead capture and collation.
• Monitoring and recording of publicity.
• General marketing and administrative duties.

Key Responsibilities:

Marketing Campaigns:

• Researches UK and Ireland markets and supports the creation of marketing campaigns to aid the development of new customers and the increase in sale of new products.
• Monitors the results of marketing campaigns and reports on findings.
• Makes suggestions for best practice as a result of findings.
Exhibition Support:
• Exhibition preparation including establishing invite lists and the distribution of literature.
• Management of all leads generated at exhibitions through the LEAF system.
• Input in to post-show review to measure its success.

Lead Capture and Collation:

• Collates all appropriate leads in the UK via the company website, CAD downloads, 48 hour sample requests, telephone enquiries and any other enquiries which could be viewed as a sales lead.
• Processes leads through the LEAF system.
• Ensures all leads are directed to the appropriate Regional Manager.
• Apply correct Market Segment definitions were necessary.

Monitoring and Recording of Publicity:

• Monitor and record both on and offline press coverage in trade publications.
• Support the company’s social media campaigns.

General Marketing and Administrative Duties:

• Maintain stock of catalogues in the UK and distribute as required.
• Process POS data.
• Provide day to day support to both the Marketing Manager and Senior Marketing Executive where required.

Job Number: 
TGR 1798
Vacancy Available: 
Immediate Start